Spar Croatia belongs to the ASPIAG group. ASPIAG is the management and holding corporation for the national organizations of SPAR in Slovenia, Hungary and Croatia and DESPAR in North- East-Italy. They benefit of a transnational know-how transfer and the leveraged synergy effects. Spar customers can enjoy an authentic shopping experience: an infinite assortment of groceries and extensive range of non-food products. In shopping centers, INTERSPAR Hypermarkets are real customer magnets. With a selection of around 40.000 products all under one roof, customers will find far more than simply the daily necessities without having to shop around.
Ice Watch was launched in 2007 in Belgium and since then has quickly grown to become one of the most popular brands in the watch market. Ice-Watch products are made for the lifestyle of the moment, whether you are looking for a timepiece for work, sports, holiday or party. Ice Watch stands for purity, transparency and freshness. Each watch exudes luxury, distinguished by striking design and attractive packaging. In a country as Croatia, with an important connection to the beach, this brand must generate a positive vibe into the stores.
Spar is focusing on young families with children so we wanted to create a powerful campaign based on an exclusive und popular brand among young people that would draw the attention from May till July. With Ice-Watch, life takes on magnificent colors to sparkle at any time of the day. This completely new and trendsetting product category and appealing brand in the loyalty business will certainly attract new customers from other stores.
Spar and Loyalty Solutions worked together to create an exciting store environment based on appealing offer. The program was massively communicated through both traditional as well as digital media.
Thanks to this trendy brand and powerful marketing strategy, we managed to get a high participation and a very high rate of switching from competitive retailers. Young people all over the country were attracted towards a Spar supermarket.