Carrefour is the number 2 retailer in the Belgian market with approximately 21% market share
and more than 700 stores nationwide. Carrefour’s offer is based on high quality, low prices and a regularly changing selection of limited availability special offers.
Flamant is a leading decoration and furniture brand. Interior design and decoration is all about passion, creativity and innovation. Flamant wants to offer original and sophisticated quality furniture and decoration accessories that make life more pleasant and beautiful. In supporting this vision Flamant has become the international reference with stores in prestigious cities across Europe.
Together with Flamant, we developed a high-end leather bags collection. Starting from scratch, together with several leatherware specialized we managed to build an attractive range that fulfils the highest requirements allowing us to attract both young and older people.
Thanks to an appealing range and a strong offer, Carrefour wanted to attract new customers and reward their loyal customer. Based on a powerful license that would draw the attention of its customers, we wanted to incentivize them to visit Carrefour supermarkets more often.
Flamant does not want to make any compromise, not only in terms of quality, but also in terms of communication so we invested a lot in our in-store and online communication. We may say that the presentation of the articles in the display as well as the use of every single POS items came close to perfection.
The campaign achieved
widespread notoriety all
over the country.
The program was an astounding success as both shopper frequency and basket size increased during the campaign. Moreover, the campaign achieved widespread notoriety all over the country so we may say that Carrefour did not only make their existing customers happy, it also gained a lot of new customers.